Whatoccursiswhilstapatronbuysaproductyouputinwhenyoubelievethattheywillrunoutofthemerchandise.Thisyoucanestimatefromtheirhistoryoryourknowledge.Forinstance,apatronbuysa30-daytransportticket.Wellin30days,youknowtheywillneedanothersuchticket.Soyouputaprogrammed VIP message to be sent by emailtobesenttothemin27days,whichisslightlybeforetheyrunout.Anotherexamplemightbeabagofdogfood,whichlaststhreeweekssoyouwouldsettheVIPsysteminourpoint-of-salesystemtosendamessagebyemailin18days.
Currentlyaboutoursystemgetsabouta35%openrateonthis on time and from this asubstantialnumberoforder'sresults.
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